Scott Keogh to lead Volkswagen Group of America; Mark Del Rosso returns to Audi of America as president
Scott Keogh, currently president of Audi of America, is leaving Audi to take on leadership of the Volkswagen Group in North America as well as the VW brand in the region. Hinrich Woebcken, the current head of VW Group of America, will serve as adviser to Group in region.
Mark Del Rosso, head of Bentley Motors Inc., Americas, since 2017, is returning to Audi as president.
Keogh’s and Woebcken’s new roles are effective 1 November. Del Rosso joins Audi 1 December. His replacement will be subject to a future announcement.
Keogh, 49, joined Audi in 2006 as chief marketing officer where he led the revival of the Audi brand with innovative marketing tactics that led to record awareness and brand strength. In 2012, he was appointed president, building on the momentum to help increase customer satisfaction and double sales from 2010 to 2015.